landing page

landing page

Targeted landing pages can spread out deep and wide, as people are searching by keyword,these landing pages can tap into this traffic, diverting visitors and sales into your main business, helping it grow. Also marketers need to to realize that landing pages are root extensions for chosen keywords to be found in web searches rather than another page on a website. Also connecting the keyword and the content in the landing page will result in higher leads and sales. A keyword and content optimized landing page should connect the ad message or video and the landing page to make it easy for visitors to engage (and feed your tree).

Landing Page Examples

Landing Page Examples

View real examples of custom landing pages here.
These customer examples show how any business can use landing page templates, (check out our landing page portfolio) video landing page and lead generating landing pages to drive their internet video marketing.
Our video landing pages allow you to use your own domain or select a Free custom domain. Also you can use video or images (upload or link from YouTube etc) or use any of our customizable video templates.
VideoCustomizer includes everything you need to create and publish landing pages including video encoding, real-time
video streaming, 100′s of SEO optimized landing page templates with easy WYSIWYG editor and custom URLs/domains
(or use your own). No coding or design skills, your landing pages can be linked to your other landing pages to create a full
website or even link to Amazon,Facebook or merchant store.
Coldwell Banker Dell Apple Garmin Best Buy Groupon Re/Max VideoCustomizer

Delicious.com - [Video Marketing]

Delicious.com - [Video Marketing]

video marketing tool that enables internet marketing with video including video landing page templates/microsites, video templates, video encoding, video hosting, real-time video streaming and custom web URL's.

Digg - 73134 Results For video landing page

Digg - 73134 Results For video landing page

The best news, videos and information on Video Landing Page on the web as voted on by the Digg community. Breaking news relating to video landing page, landing page templates ,video marketing and more.

Landing Page Hits 1st Page on Google

The question “Will my landing pages rank on Google?” is often asked of us.
The answer is YES. Do a Google search for “Video landing page templates” and at position 8 or 9 you will view Landing Page templates at URL http://landing-page-templates.video--channel.com/landing-pages. We published this video landing page less than 10 weeks ago and it has already reached the 1^st page of Google.
The landing page title is “Landing Page Templates”.  We carefully selected the keywords “landing page templates” and “video”. The text displayed on Google is “Relevant and optimized landing page templates using video generates dramatically higher conversion rates, meaning you get more return for your money”.
Another video landing page we published targeting the search phrase "Video Marketing Tips” is now in the top 20 results on Google after just 8 weeks. Anistock also published a landing page targeted at the highly competitive search phrase “Video Loops”, this page was published approx. 10 weeks ago, and is now showing in the top 25 results on Google.
How quickly your landing page rises through Google depends on how competitive the search phrase is, your page title and the text you selected to support the keyword(s) for targeted internet traffic. This is why publishing multiple landing pages across carefully selected keywords will boost your traffic.  Don’t expect instant results, but will some planning, a little keyword research and some effort posting your landing page across the web and social media will result in an ever increasing stream of internet traffic. Internet video marketing using video landing pages will become one of your key tools for marketing your website. More updates on landing page performance to follow.

Internet Video Marketing

Internet Video Marketing

VideoCustomizer transforms static websites into engaging video marketing machines which produces leads and drives conversions

Our video marketing platform can build a video ad and a SEO optimized video landing page (with unique URL) for any paid, organic, social and email marketing keyword for web and mobile video marketing.

VPLO -Video Landing Page Optimization, allowing you to create 5, 10 or 100's keyword optimized video landing pages with UNIQUE url's AND real-time streaming video at small budget pricing.

Internet Video Marketing

• Video Marketing Feature-packed marketing tool that enables marketing with video including video landing page templates, cross channel viewing, video templates and real-time video streaming. Learn more

• Video Landing Pages  Our Video Landing Pages enables marketers to easily create multiple, personalized and SEO optimized Video Landing Pages. Become a landing page manufacturer! Learn more

• Video SEO / Social Media Our integrated web posting will allow your Video Landing Pages rank organically by keyword/URL and boost your traffic. Learn more

• Custom Url's VideoCustomizer supplies custom domains, or sub-domain, for your video landing pages. Also you have the ability to use a sub-domain of your official domain. Learn more

• Inbound Marketing with Video Inbound marketing should have three components: Content (video etc.) , SEO and Social media. Our platform contains all key components. Learn more

• Marketing Analytics Our 24/7 real time video views/video landing page analytics is easy to understand and communicates in marketing speak. Learn more

Video Marketing

A common myth about video marketing is that it’s a dark art that can only be done by web designers, video producers or SEO gurus. Nothing could be further from the truth. Marketing using video is something that you can do yourself with a landing page, a video template and a good story line. Now you can avail of video marketing software and landing page templates on the web, a little effort (and seconds) searching will reap big rewards.
Read more on Video Marketing

Video Marketing Tips

This is our new Video Marketing Tips landing page.
This landing page template is now available to all VideoCustomizer customers. The WYSIWYG Template Editor makes it easy to customize this video landing page to your brand.
Note the central position of the video, you can also roll over the 4 images to further boost your messaging around the images you upload. The video is a Free Video Template you can use as part of your subscription. VideoCustomizer continues to lead the way in Internet Video Marketing.

Video Marketing Tips

Savvy marketing departments have been using video content effectively to engage visitors and conversions.More and more website owners and Internet marketing people recognize the power of internet video marketing. Video streaming on a landing page template is now a necessary marketing tool for any website. Internet video marketing is all about place the same importance on video as you do on pictures, forms and text.

A study by VideoCustomizer showed video on a landing page can increase conversion by 55% vs. a standard landing page template. In one A/B test for an email opt in campaign, the same landing page went from 11% to 28% simply by adding a short video.

Our video landing page software makes it easy for marketers to create, publish and promote their own professional video landing pages in minutes. WYSIWYG Template Editor makes creating a Landing Page from 100's landing page templates simple.

Video Marketing Tips

Video Marketing

VideoCustomizer is feature-packed video marketing tool that enables marketing with video including video landing page templates/microsites, video templates, video encoding, video hosting, real-time video streaming and custom web URL's.
Drive traffic with target keywords to promote your video and reduce the resources needed to launch streaming video user experiences while increasing your marketing ROI. A highly effective video marketing & distribution platform that enhances the online visibility of your videos, improve backlinks, drive traffic, increase quality leads and earn you greater sales.
Five reasons video marketing Delivers:

1. People Love Watching Videos
2. Video Decreases Website Bounce Rates
3. Your Video/Video Landing Pages Will Rank On The Web
4. Video Technology For Streaming Video Experience
5. Video Increases Branding Awareness

Video and Social Media
Video not only attracts viewers, it captures and holds their attention (reducing bounce rates) by delivering emotion and visual impact needed to effectively convey your message. Video also allows you to engage a viewer on a personal level, create trust and direct them to take an action.

Video drives SEO performance
The impact of video can be measured more accurately today than ever before.Forrester Research recently reported that a web page with video is 53 times more likely to come up in the first page of a Google search, compared with a text-only web page with the same content.

Video for Fresh Eyes
Video marketing has to be brought directly to your customers attention when they are searching for a product/service, when a video is streamed on your own unique video landing page/website/blog your brand recognition jumps plus the eyeballs are all yours.Web videos can help any business make a bigger impact with their online marketing efforts; visualize your products/service and let people see what you are promoting.

Managed Video Optimization
Video is incorporated into ALL search engine results and has to be a key focus in online marketing.VideoCustomizer will help you to take advantage of optimization for your video/video landing pages and to manage your video campaigns so your video will be seen by the people you want to see it.

Video Marketing

Landing Page Templates

Landing Page templates

Our landing page templates make it easy for marketers to create, publish and promote their landing pages in minutes. It is as simple as creating a PowerPoint slide!
Your video landing page is where your video is streamed (we also include video hosting,
video streaming and custom URL's), you can easily edit/customize/brand your video landing page with text and graphics that highlights your business, products and services.

continue reading Landing Page Templates

video marketing | Tumblr

video marketing | Tumblr

Video marketing tips, articles and links on Tumblr.
A resource for anyone needing more information
on landing page templates, video seo, video promotion
and inbound marketing using video.

Video Marketing is a Game of Seconds

Turn your website and landing pages into a conduit for inbound marketing. By using video in marketing, your customers, prospects and visitors can engage deeper with your brand. Marketing is a game of seconds. Keeping a visitor or prospect on any web page for even a few seconds longer can radically reduce your bounce rate and boost your leads or sales. These seconds can be found with video marketing.
In the online marketing world, we live for the six or twelve inches between our web page and the viewers screen,what do they see? what message does it give? Do they want to know more?You need to plan how to grab your viewers attention one second at a time. These seconds can be secured by strong titles, excellent content and creative messaging but one marketing tool that can win you those extra seconds is "Video".
To win with video marketing you need to plan all the components needed to engross the viewer for the seconds needed to convey a call-to-action.
Here are some video marketing tips to help you win those seconds:
Video Landing Page:
Appeal to the seconders, seconders are the viewers than skim from website to website,put your video in front of their eyeballs, use headers or messaging to get the video playing, auto-playing of the video is another second winner. If they play, they stay!!
The Page Title:
Another second winner is your page title. You need a title makes the viewers head nod and take notice; and play the video. Remember, you are competing for seconds and a well crafted title will help stick the viewer to your web page. Also keyword target your title and web page as to improve SEO and the video’s chances of being seen.
Video Branding:
Whether its your own video or using a video template (some stock animations and footage are superb) always brand your video. When creating your video make sure you have your logo on it and it is visible.In doing so, viewers of your video will connect to your company brand.
It is worth noting, that a branded video does not need be expensive, You don't need an Oscar winning video, just one that is interesting, humorous, engaging.Video Templates or online video production houses, can easily brand a video with your logo, images, voice-over and text for a surprising small amount of money
Lure Them In:
Patience, Yes you are marketing your products or services with the help of a video, however resist the temptation of the hard sell. The viewer doesn't want a 30 second advert on your company. To keep the seconds ticking bye you could take a humorous or educational approach to the video without once plugging your products, just keep the logo visible.
Video Theme:
A second killer is the video approach of the "Spokes Person" e.g. a cheesy person talking about why a product is so cool. Such videos are second killers, why not look at a video with a behind the scenes look at office and employees,or real customer interviews or even some animation that makes the viewer laugh.
Head Nods:
An engaging video supported by quality content leads to heads nods. Head nods takes time, keeping the viewer on your web page.Creating a video to win those vital seconds does not have to be a big budget challenge. A video template that brings together motion graphics, text and sound can be produced online inexpensively. Whatever source you decide to create your video, you need to plan your video, think about the theme and what type of video will keep your viewers on your web page for that extra 10,15, or 30 seconds.
Dark Art:
A common myth about video marketing is that it’s a dark art that can only be done by web designers, video producers or SEO gurus. Nothing could be further from the truth. Marketing using video is something that you can do yourself with a landing page, a video template and a good story line. Now you can avail of video marketing software and landing page templates on the web, a little effort (and seconds) searching will reap big rewards.
Marketing really is a game of seconds, and video is proving to be the game changer that keeps views on a web page for longer. See for yourself next time you find yourself watching a video online!!

Inbound Marketing

Inbound Marketing

Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these methods using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services.
Inbound Marketing with video helps you to get found by customers searching online across multiple keywords.

Landing Pages

Landing page inspiration and tips for landing page design including landing page optimization.
How to implement landing pages into your inbound marketing tactics.

Read more here : Landing Pages

Inbound Marketing

To see what you can achieve with inbound marketing using video, click the link below to view articles on video marketing, video and landing page templates as the main focus.
Video marketing is an innovative way to connect with clients and prospects. Video blends social media and web marketing with Inbound Marketing

Video Marketing Blog

video marketing « Video Marketing Blog

Video Landing Page

Publish and Promote Landing Pages in Minutes

VideoCustomizer’s video landing page software makes it easy for marketers to create, publish and promote their own professional video landing pages in minutes. It’s as simple as creating a PowerPoint slide!
Your video landing page is where your video is streamed (we also include video hosting, video streaming and custom URL's), you can easily edit/customize/brand your video landing page with text and graphics that highlights your business, products and services.
Reasons why video landing page drive conversion rates

• Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
• If you feature photos, images of yourself or company in the video, the trust factor is raised significantly.
• People prefer to watch video. Fact.
• Video landing pages boosts inbound marketing
  

VideoCustomizer make your videos more effective

1. Add a call to action (CTA) to your video. This can be permanently visible on your video landing page or be shown on your video.
2. Try short and long versions of video to see how your customers respond. Some products may need a detailed video, while others would be better suited to a 20 second “commercial” style video ad.
3. Use directional cues within the video landing page to point your visitors to the next step.
4. Re-use your video and video landing page. Our video landing pages are optimized for video marketing and video SEO. Post your unique video landing page URL on twitter, facebook and other social media sites.

video marketing tips

video marketing tips

Lots of tips, articles, tutorials and resources relating to video marketing

Landing Page

A landing page is all about content (text, video, links) and what it can do for the web visitor. Your landing pages should provide a customized sales pitch for the visitor.
The best way to do this is consider where the visitor has come from, and why they are viewing your landing page. By providing a good match, your chances of engaging the visitor goes up, as should your conversions.

A landing page is a website page that allows you to capture a visitor's interest through a lead form/web links. A landing page should be targeted to specific keyword traffic - say search engines or web advertising and because it is keyword targeted with an interesting offer you will convert a higher percentage of your website visitors into leads with which you can follow up.

Forrester research has pointed to the fact that web pages/landing pages with video have a 50 percent better chance than text pages alone of showing up on the first page of Google search results.Visitors will reward video content (humor, surprise, curiosity) by sharing it with others. But also a highlight to video marketing is the means by which video content can be optimized for search engine visibility.

Learn more here: Landing Page

Landing Page - landing page templates

Landing Page - landing page templates

Inbound Marketing

Inbound Marketing

Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these interruptions using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services. Inbound Marketing with video helps you to get found by customers online for mulitple keywords.
A common myth about video or inbound marketing is that it’s a dark art that can only be done by SEO gurus. Nothing could be further from the truth. Inbound marketing using video is something that you can do yourself.
And VideoCustomizer will you get there!
Inbound marketing should have three components: Content (Landing Page templates, video etc.) , SEO (custom URL's) and Social media (ability to publicize across multiply sites).
Our platform contains all key components.
The more web pages and video landing pages that you have published, promoting content/video, the more opportunities you have to diversify your keyword targeting and drive inbound marketing .
It's simple. VideoCustomizer: - video for marketing

1. helps you get found online by more qualified visitors from multiple web sources.
2. Win more customers from increased keyword optimized traffic.
3. Track and analytics to help make smart marketing choices

Click here to view a sample inbound marketing landing page

Landing Page Templates- Video Squeeze Page

Landing Page Templates- Video Squeeze Page

Landing Pages- The inbound marketing root effect

Every tree has roots, they are numerous, growing deep and wide, providing the tree with a constant secure supply of  nutrients and water as well as anchorage and support.
Think of your website as a tree, you need roots (keywords) growing deep and wide to supply your site with nutrients (visitors) and water (sales) as well as anchorage (SERP/SEO) and support(traffic).

Landing pages can be the roots to your website. As each root contributes to the tree a good landing page will be keyword targeted to a particular flow of traffic, think of each  keyword targeted landing page as a root, can a tree have too many roots?
Trees get a percentage of its nutrients and water from above the ground, from rain and sunshine. However nature has taught the tree not to reply on one single source or root to feed it, too many websites still reply on their homepage (the tree) to get visitors and sales via search, email blasts and advertising. As every tree has multiple roots every website probably has multiple keywords/products/services which can feed your site to grow sales.

This is why landing pages can be the root to marketing success!!

Targeted landing pages can spread out deep and wide, as people are searching by keyword, a landing page can tap into this traffic, diverting visitors and sales into your main business, helping it grow. Also marketers need to to realize that landing pages are root extensions for chosen keywords to be found in web searches rather than another page on a website. Also connecting the keyword and the content in the landing page will result in higher leads and sales. A keyword and content optimized landing page should connect the ad message or video and the landing page to make it easy for visitors to engage (and feed your tree).

If its this good how come everyone ain’t doing it?

Popular excuses are that the “marketing department is “overworked” or “Web department doesn’t have time to create landing pages for us and we can’t do it without them”. Or could it just be that when it comes in inbound marketing we just don’t understand the root effect landing pages can have.

One Website- many roots
Companies can be successful with only one website, however you can only reach your full potential and grow if you have many roots – keyword optimized landing pages. Any selected keyword, ad group, traffic source, special offer or geography can have its own  landing pages/micro-site. Even more segmentation can open up opportunities to publish further landing pages. As these keyword driven landing pages grow deep and wide on the web, they will provide your business with a constant secure supply of visitors and sales as well as boosting search engine results and traffic.

Video Marketing

Video Marketing

VideoCustomizer gets you more customers with video marketing, increasing web reach

to get more web visitors for target keywords / content.

Video Landing Pages

Video Landing Pages

Video Marketing BlinkList

Video Marketing BlinkList

Best links to video marketing on the web, articles, information and sources to help you with video marketing

Video Landing Page

Video Marketing

Our video marketing platform can build video ads and video landing pages (with unique URL) for every organic, social and email marketing keyword web and mobile video marketing.

Video Landing Page Optimization, allowing you to create 5,10 or 100's keyword optimized video landing pages with UNIQUE purl's AND streaming video at small budget pricing.

Video Landing Page

PromotionWorld : What is Video Marketing

Video marketing is not new but as a powerful marketing tool its importance to help you grow your business is now only becoming clear. Online or Web video marketing has been written about for a number of years and it is an area of marketing that still continues to evolve over time. Technologies for video production, video email and video streaming that allow businesses to add videos to their marketing mix are also maturing, making it even more important to consider video marketing no matter what your line of business.

Read more here: PromotionWorld : What is Video Marketing

Landing Page

Landing Page

• This landing page is a mini website that allows you to capture a visitor's information through a lead form. A landing page can be used in an email campaign or on social networks to boost your inbound marketing. Convert more website visitors into leads.
  
• Increase traffic and leads by using a targeted landing page WITH targeted keywords.
  Video on landing pages has been attributed to very significant increases in conversions rates.
  
• When we say ‘landing page’ we mean the web page where your video is streamed and your key metric is ‘conversion’. For email marketers, the goal is to stimulate the visitor to take some sort of action, lead by an offer or discount.

Video Marketing and Video Email Marketing Blog

video marketing and email marketing makes video email marketing

Email Marketing with motion and emotion

Email Marketing with motion and emotion

Video brings motion and emotion to your customer email marketing. It can change the way a customer interacts with you and how they feel.

When you do video marketing right, customers can’t help but notice you!

So lets talk about customer emotion in relation to email marketing, we need to talk about the three things that happen when they feel something. It starts with what they physically do (sit, watch, click, ), what they focus on and did the message we use mean something. Emotion comes from motion, so what we do physically affects our actions. Our feelings are tied to our movement…so if you want to change the state of your customers emotion, get them to physically do something different. Get them to Engage?

Also maybe we should question our email marketing focus. Frequently, we work ourselves into a tizzy because we are focused on what we think is the customer outcome. If you want to break out of a pattern, concentrate on something different. Change the marketing focus and you will change your attitude towards your customer marketing. While, you are at it, why not change the way you are thinking too. Usually, we ask poor marketing questions (even in our thoughts) and we get bad results. Improve your questions and you will improve the state of mind you approach any marketing campaign. Improve your marketing message or language and you will improve your customers state of mind as well. It is all about marketing discipline. Lao-Tzu said, “Don’t think you can attain total awareness and whole enlightenment without proper discipline and practice.

Email marketing has churned out millions of pieces of HTML based “marketing messages”. The purpose is for your customer to read and click. Why not change your focus to video in email marketing, where the purpose is to get your customer to watch, smile, laugh, nod, cry, rewind, interact, click.

When we think “video marketing” do you think that by simply posting a video to YouTube, for example, that it will go viral. Ask yourself the question “Is that target marketing?”, why not decide to target your video for use it in existing marketing efforts including email marketing. This could generate targeted exposure which, if your video is shared, appear on social networks as well.

Change is discipline, the once powerful marketing channel of e-mail is experiencing growing pains. Consumers are finding e-mail messages less relevant and experiencing e-mail fatigue.

Video can evoke emotion, video email gives e-mail a “human touch.” “Everyone wants marketing to be more personal. With video marketing we are not talking about different types of marketing, we are talking about using video as a different channel to physically engage a customer (sit, watch, smile,nod,laugh, cry,click, ). What it all boils down to is “customer engagement.”

Video Marketing

Video Marketing

The use of video marketing on the Internet is still in its infancy but experiencing rapid growth.

The effectiveness of video comes from the fact that the human brain is wired for visual stimulation and is most attracted to visual movement (think TV or YouTube). As email marketing or indeed most forms of marketing have been enveloped into social media strategy, there are numerous benefits to incorporating video marketing into your email marketing, social media, viral marketing and not to forget your website.When looking for the best way at video marketing, too many marketers just upload their videos to YouTube and cross their fingers, hoping viewers like the content enough to forward on to their friends.

While the practice of posting to YouTube etc certainly has benefits it is far from effective, leaving your video marketing campaigns much more likely to flounder, leaving you wondering was it worth the effort and expense!!

Creative marketers are weaving video into email, website and social media platforms because they can take advantage of the tools that are built into these platforms. For example, many people are already accustomed to sharing links with their friends, so send them a video email or video landing page where they post comments, share,talk about what they have watched. It is a much more engaging experience for the audience than watching a video on YouTube.

Have you ever noticed that you remember a face but not a name? That’s because we are visual learners. The best way to absorb information is via a visual aid. (research suggests over 65% of people absorb information is via motion). The principal advantage that video marketing is that it revolves around allowing you a tailored audience who is more excited about watching than they are about reading content like a static email. These individual consumers will be more open to learning about your product or service via a video presentation than reams of text on a web site.

Successful marketing is all about an emotional response from a customer and providing for that customer’s needs. Text articles and emails, even when beautifully written with pictures, do not provide the same urgency as you will see in a video viewing response. Information can be delivered in a quicker time frame, as little as 20 seconds,in keeping with the shorter attention span of today’s average consumer.

Video is an excellent way to grab a viewers attention quickly and direct them to your business website,blog or social media page thus helping develop a longer relationship with your web site

Any business, large or small can leverage Video Marketing

Any businesses can create online video to enhance corporate branding, viral marketing, PR and marketing tactics. A few ideas include, Welcome videos on company websites and blog, video testimonials from customers, video demonstrations and tutorials, customer spotlights, video recaps of events and trade shows and video email marketing campaigns.

There are many benefits to video marketing, not least of which is an additional powerful marketing channel. The more marketing channels and tactics you use, the more customers you will reach.

What is video marketing

What is video marketing

Video marketing is not new but as a powerful marketing tool its importance to help you grow your business is now only becoming clear. Online video marketing has been written about for a number of years and it is an area of marketing that still continues to evolve as time goes bye. Technologies for video production, video email and video streaming that allow businesses to apply videos to their marketing mix model are also maturing, making it even more important to consider video marketing no matter what your business.

Go Further than YouTube. While YouTube is the largest video sharing site on the web, with the most traffic and the highest amount of users, is it really the definitive place for getting your videos viewed?. Video marketing has to be brought directly to your customers attention, when a video is streamed on your website or blog your brand recognition jumps, when a video is emailed to your customer base your open and click rates can improve by 3X.

Welcome to the video nation, people love watching videos and don’t find them intrusive, in fact studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service require deeper explanation or has higher consideration values. The Rich Media web is upon us, statistics prove your website bounce rate will decrease with video content. Depending on the quality of the video and how long it plays, video can really grab of hold a visitor on your website that much longer.

Video SEO.Every business should consider video for SEO, When a video is displayed in search engine results, the way people click on links within that page changes. A video result in position 4 or 5 will get a better CTR than a non video result in position 2 or 3. If you upload and stream your your video in a blog, website or video landing page then optimize them with nice friendly titles, descriptions, this video will become a great candidate to really increase your site rankings. Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

Video Email. Create Video Email Marketing Campaigns: To get your video really noticed, think beyond stand-alone video publishing. To really drive reach and exposure, create a series of videos that you email regularly. Not only will this create a great impact on your marketing efforts, but it will also allow you to build your brand identity as each video is released.

Video Production is Not Expensive. There is so much you can do with video. Inexpensive video templates can be turned in to video ads, you can film yourself or do screen captures to tell your story in motion.

Video marketing complicated?, Fiddelsticks. Go on, dive in and try it! The longer you hesitate, the faster your competition will claim themselves as video marketing gurus and steal those inches and views in the great business game.

Landing Page with Video gets results

Landing Page with Video

Video marketing is a great way to provide information online like seminars, conferences, product launches, webinars and company updates.

A video landing page is a critical component of any video marketing campaign, so, let’s take a closer look at video landing pages, to see how they work and to give you some insights that will drive up your desired results.When we say ‘video landing page’ we mean the web page where your video is streamed and your key metric is ‘conversion’. For email marketers, the goal is to stimulate the visitor to take some sort of action, lead by an offer or discount.

All email marketing takes time and creative energy to drive traffic to your video landing pages .With a little thought, you can take a video landing page template and turn it into your own company branded landing page which will encourage the visitor to take action.

Tips For Branding your Video Landing Page
These tips are a result of looking and monitoring 1000′s video landing pages and these suggestions will assist you in improving any video landing page template.

Tip 1. Reduce the Bounce.
When a visitor lands on your video landing page, they quickly decide if they are going to stay and statistics show they decide within six seconds of hitting your video landing page. It really is an impulse decision, so your lead message and content is critical. The old adage of “you never get a 2^nd chance to make a 1^st impression” comes into play so you need to have,

• an attention grabbing headline that instantly communicates your offer,
• the clickable image (or best frame) that displays before your video is streamed, something that will make the visitor think “ I’ll watch that”, and
• short, snappy messaging that entices the visitor to take action.

Tip 2. Its About the Video
The video landing page is more than another page on your web site. The video is the main actor, taking center stage, so use links and URLs wisely, if they click away too early they might miss the key message in your video, even if they visit your your website it’s unlikely they will return to your video landing page.

So what you say, “I got them to visit my site”, if they visit my web site then they are interested in us,” then you have forgotten about “conversion”. Getting customer conversion is bigger than visitor clicks, so use links and url’s wisely.

Tip 3. Don’t mix and match
The design of your video landing page must be well branded. The key is for a visitor to recognize your brand between email template to video landing page, be consistent.Also when using a video landing page templates, remember to create new landing pages for each video email campaign you run, with matching email templates.

Tip 4. Less is more
You may be tempted to fill up every space with lots of text or messaging to promote your product or offer. Don’t.
Rather, let your video do the talking, be selective with your video landing page design. If some of the text does not reinforce the key video message then take it out!!.

Tip 5. Easy on the eye
Make it easy to read, clear text, short sentences, avoid jargon and too many CAPITALS
Also bullet points are very effective than a long paragraph. Don’t stuff your landing page with paragraphs.

Tip 6. Don’t lose them
So the visitor has viewed the video, seen the offer and is hot to trot, (1) where do they click next (its called the eye-path) and (2) where does this click bring them?

Point 1 is about a nice, easy to see, “Click here” or “Visit Us” tile.

On point 2, the click has to bring them to an action page – sign up, register or purchase. They have had the sales pitch, now give them the product,

Tip 7. Gain trust
Including a physical address and telephone number or even a a link to your privacy policy will increase the trust level of a visitor to your video landing page.

We hope you enjoy these tips and using them will help drive up your conversion rates on your video landing pages in video marketing.