video marketing | Tumblr
Video marketing tips, articles and links on Tumblr.
A resource for anyone needing more information
on landing page templates, video seo, video promotion
and inbound marketing using video.
Friday, September 30, 2011
Wednesday, September 28, 2011
Video Marketing is a Game of Seconds
Turn your website and landing pages into a conduit for inbound marketing. By using video in marketing, your customers, prospects and visitors can engage deeper with your brand. Marketing is a game of seconds. Keeping a visitor or prospect on any web page for even a few seconds longer can radically reduce your bounce rate and boost your leads or sales. These seconds can be found with video marketing.
In the online marketing world, we live for the six or twelve inches between our web page and the viewers screen,what do they see? what message does it give? Do they want to know more?You need to plan how to grab your viewers attention one second at a time. These seconds can be secured by strong titles, excellent content and creative messaging but one marketing tool that can win you those extra seconds is "Video".
To win with video marketing you need to plan all the components needed to engross the viewer for the seconds needed to convey a call-to-action.
Here are some video marketing tips to help you win those seconds:
Video Landing Page:
Appeal to the seconders, seconders are the viewers than skim from website to website,put your video in front of their eyeballs, use headers or messaging to get the video playing, auto-playing of the video is another second winner. If they play, they stay!!
The Page Title:
Another second winner is your page title. You need a title makes the viewers head nod and take notice; and play the video. Remember, you are competing for seconds and a well crafted title will help stick the viewer to your web page. Also keyword target your title and web page as to improve SEO and the video’s chances of being seen.
Video Branding:
Whether its your own video or using a video template (some stock animations and footage are superb) always brand your video. When creating your video make sure you have your logo on it and it is visible.In doing so, viewers of your video will connect to your company brand.
It is worth noting, that a branded video does not need be expensive, You don't need an Oscar winning video, just one that is interesting, humorous, engaging.Video Templates or online video production houses, can easily brand a video with your logo, images, voice-over and text for a surprising small amount of money
Lure Them In:
Patience, Yes you are marketing your products or services with the help of a video, however resist the temptation of the hard sell. The viewer doesn't want a 30 second advert on your company. To keep the seconds ticking bye you could take a humorous or educational approach to the video without once plugging your products, just keep the logo visible.
Video Theme:
A second killer is the video approach of the "Spokes Person" e.g. a cheesy person talking about why a product is so cool. Such videos are second killers, why not look at a video with a behind the scenes look at office and employees,or real customer interviews or even some animation that makes the viewer laugh.
Head Nods:
An engaging video supported by quality content leads to heads nods. Head nods takes time, keeping the viewer on your web page.Creating a video to win those vital seconds does not have to be a big budget challenge. A video template that brings together motion graphics, text and sound can be produced online inexpensively. Whatever source you decide to create your video, you need to plan your video, think about the theme and what type of video will keep your viewers on your web page for that extra 10,15, or 30 seconds.
Dark Art:
A common myth about video marketing is that it’s a dark art that can only be done by web designers, video producers or SEO gurus. Nothing could be further from the truth. Marketing using video is something that you can do yourself with a landing page, a video template and a good story line. Now you can avail of video marketing software and landing page templates on the web, a little effort (and seconds) searching will reap big rewards.
Marketing really is a game of seconds, and video is proving to be the game changer that keeps views on a web page for longer. See for yourself next time you find yourself watching a video online!!
Inbound Marketing
Inbound Marketing
Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these methods using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services.
Inbound Marketing with video helps you to get found by customers searching online across multiple keywords.
Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these methods using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services.
Inbound Marketing with video helps you to get found by customers searching online across multiple keywords.
Tuesday, September 27, 2011
Landing Pages
Landing page inspiration and tips for landing page design including landing page optimization.
How to implement landing pages into your inbound marketing tactics.
Read more here : Landing Pages
How to implement landing pages into your inbound marketing tactics.
Read more here : Landing Pages
Sunday, September 25, 2011
Inbound Marketing
To see what you can achieve with inbound marketing using video, click the link below to view articles on video marketing, video and landing page templates as the main focus.
Video marketing is an innovative way to connect with clients and prospects. Video blends social media and web marketing with Inbound Marketing
Video marketing is an innovative way to connect with clients and prospects. Video blends social media and web marketing with Inbound Marketing
Friday, September 23, 2011
Thursday, September 22, 2011
Video Landing Page
Publish and Promote Landing Pages in Minutes
VideoCustomizer’s video landing page software makes it easy for marketers to create, publish and promote their own professional video landing pages in minutes. It’s as simple as creating a PowerPoint slide!Your video landing page is where your video is streamed (we also include video hosting, video streaming and custom URL's), you can easily edit/customize/brand your video landing page with text and graphics that highlights your business, products and services.
Reasons why video landing page drive conversion rates
- Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
- If you feature photos, images of yourself or company in the video, the trust factor is raised significantly.
- People prefer to watch video. Fact.
- Video landing pages boosts inbound marketing
- Add a call to action (CTA) to your video. This can be permanently visible on your video landing page or be shown on your video.
- Try short and long versions of video to see how your customers respond. Some products may need a detailed video, while others would be better suited to a 20 second “commercial” style video ad.
- Use directional cues within the video landing page to point your visitors to the next step.
- Re-use your video and video landing page. Our video landing pages are optimized for video marketing and video SEO. Post your unique video landing page URL on twitter, facebook and other social media sites.
Wednesday, September 21, 2011
Landing Page
A landing page is all about content (text, video, links) and what it can do for the web visitor. Your landing pages should provide a customized sales pitch for the visitor.
The best way to do this is consider where the visitor has come from, and why they are viewing your landing page. By providing a good match, your chances of engaging the visitor goes up, as should your conversions.
A landing page is a website page that allows you to capture a visitor's interest through a lead form/web links. A landing page should be targeted to specific keyword traffic - say search engines or web advertising and because it is keyword targeted with an interesting offer you will convert a higher percentage of your website visitors into leads with which you can follow up.
Forrester research has pointed to the fact that web pages/landing pages with video have a 50 percent better chance than text pages alone of showing up on the first page of Google search results.Visitors will reward video content (humor, surprise, curiosity) by sharing it with others. But also a highlight to video marketing is the means by which video content can be optimized for search engine visibility.
Learn more here: Landing Page
The best way to do this is consider where the visitor has come from, and why they are viewing your landing page. By providing a good match, your chances of engaging the visitor goes up, as should your conversions.
A landing page is a website page that allows you to capture a visitor's interest through a lead form/web links. A landing page should be targeted to specific keyword traffic - say search engines or web advertising and because it is keyword targeted with an interesting offer you will convert a higher percentage of your website visitors into leads with which you can follow up.
Forrester research has pointed to the fact that web pages/landing pages with video have a 50 percent better chance than text pages alone of showing up on the first page of Google search results.Visitors will reward video content (humor, surprise, curiosity) by sharing it with others. But also a highlight to video marketing is the means by which video content can be optimized for search engine visibility.
Learn more here: Landing Page
Monday, September 19, 2011
Inbound Marketing
Inbound Marketing
Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these interruptions using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services. Inbound Marketing with video helps you to get found by customers online for mulitple keywords.
A common myth about video or inbound marketing is that it’s a dark art that can only be done by SEO gurus. Nothing could be further from the truth. Inbound marketing using video is something that you can do yourself.
And VideoCustomizer will you get there!
Inbound marketing should have three components: Content (Landing Page templates, video etc.) , SEO (custom URL's) and Social media (ability to publicize across multiply sites).
Our platform contains all key components.
The more web pages and video landing pages that you have published, promoting content/video, the more opportunities you have to diversify your keyword targeting and drive inbound marketing .
It's simple. VideoCustomizer: - video for marketing
Click here to view a sample inbound marketing landing page
Outbound marketing tactics such as email blasts, advertising, and direct mail are increasingly less effective. Your prospects are getting better at blocking these interruptions using spam filtering, free ISP email address, opt out regulations and ID blocking. People are increasingly turning to the web, Google, social media, and blogs to find products and services. Inbound Marketing with video helps you to get found by customers online for mulitple keywords.
A common myth about video or inbound marketing is that it’s a dark art that can only be done by SEO gurus. Nothing could be further from the truth. Inbound marketing using video is something that you can do yourself.
And VideoCustomizer will you get there!
Inbound marketing should have three components: Content (Landing Page templates, video etc.) , SEO (custom URL's) and Social media (ability to publicize across multiply sites).
Our platform contains all key components.
The more web pages and video landing pages that you have published, promoting content/video, the more opportunities you have to diversify your keyword targeting and drive inbound marketing .
It's simple. VideoCustomizer: - video for marketing
- helps you get found online by more qualified visitors from multiple web sources.
- Win more customers from increased keyword optimized traffic.
- Track and analytics to help make smart marketing choices
Click here to view a sample inbound marketing landing page
Friday, September 16, 2011
Thursday, September 15, 2011
Landing Pages- The inbound marketing root effect
Every tree has roots, they are numerous, growing deep and wide, providing the tree with a constant secure supply of nutrients and water as well as anchorage and support.
Think of your website as a tree, you need roots (keywords) growing deep and wide to supply your site with nutrients (visitors) and water (sales) as well as anchorage (SERP/SEO) and support(traffic).
Landing pages can be the roots to your website. As each root contributes to the tree a good landing page will be keyword targeted to a particular flow of traffic, think of each keyword targeted landing page as a root, can a tree have too many roots?
Trees get a percentage of its nutrients and water from above the ground, from rain and sunshine. However nature has taught the tree not to reply on one single source or root to feed it, too many websites still reply on their homepage (the tree) to get visitors and sales via search, email blasts and advertising. As every tree has multiple roots every website probably has multiple keywords/products/services which can feed your site to grow sales.
This is why landing pages can be the root to marketing success!!
Targeted landing pages can spread out deep and wide, as people are searching by keyword, a landing page can tap into this traffic, diverting visitors and sales into your main business, helping it grow. Also marketers need to to realize that landing pages are root extensions for chosen keywords to be found in web searches rather than another page on a website. Also connecting the keyword and the content in the landing page will result in higher leads and sales. A keyword and content optimized landing page should connect the ad message or video and the landing page to make it easy for visitors to engage (and feed your tree).
If its this good how come everyone ain’t doing it?
Popular excuses are that the “marketing department is “overworked” or “Web department doesn’t have time to create landing pages for us and we can’t do it without them”. Or could it just be that when it comes in inbound marketing we just don’t understand the root effect landing pages can have.
One Website- many roots
Companies can be successful with only one website, however you can only reach your full potential and grow if you have many roots – keyword optimized landing pages. Any selected keyword, ad group, traffic source, special offer or geography can have its own landing pages/micro-site. Even more segmentation can open up opportunities to publish further landing pages. As these keyword driven landing pages grow deep and wide on the web, they will provide your business with a constant secure supply of visitors and sales as well as boosting search engine results and traffic.
Think of your website as a tree, you need roots (keywords) growing deep and wide to supply your site with nutrients (visitors) and water (sales) as well as anchorage (SERP/SEO) and support(traffic).
Landing pages can be the roots to your website. As each root contributes to the tree a good landing page will be keyword targeted to a particular flow of traffic, think of each keyword targeted landing page as a root, can a tree have too many roots?
Trees get a percentage of its nutrients and water from above the ground, from rain and sunshine. However nature has taught the tree not to reply on one single source or root to feed it, too many websites still reply on their homepage (the tree) to get visitors and sales via search, email blasts and advertising. As every tree has multiple roots every website probably has multiple keywords/products/services which can feed your site to grow sales.
This is why landing pages can be the root to marketing success!!
Targeted landing pages can spread out deep and wide, as people are searching by keyword, a landing page can tap into this traffic, diverting visitors and sales into your main business, helping it grow. Also marketers need to to realize that landing pages are root extensions for chosen keywords to be found in web searches rather than another page on a website. Also connecting the keyword and the content in the landing page will result in higher leads and sales. A keyword and content optimized landing page should connect the ad message or video and the landing page to make it easy for visitors to engage (and feed your tree).
If its this good how come everyone ain’t doing it?
Popular excuses are that the “marketing department is “overworked” or “Web department doesn’t have time to create landing pages for us and we can’t do it without them”. Or could it just be that when it comes in inbound marketing we just don’t understand the root effect landing pages can have.
One Website- many roots
Companies can be successful with only one website, however you can only reach your full potential and grow if you have many roots – keyword optimized landing pages. Any selected keyword, ad group, traffic source, special offer or geography can have its own landing pages/micro-site. Even more segmentation can open up opportunities to publish further landing pages. As these keyword driven landing pages grow deep and wide on the web, they will provide your business with a constant secure supply of visitors and sales as well as boosting search engine results and traffic.
Monday, September 12, 2011
Video Marketing
Video Marketing
VideoCustomizer gets you more customers with video marketing, increasing web reach
to get more web visitors for target keywords / content.
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