A landing page is all about content (text, video, links) and what it can do for the web visitor. Your landing pages should provide a customized sales pitch for the visitor.
The best way to do this is consider where the visitor has come from, and why they are viewing your landing page. By providing a good match, your chances of engaging the visitor goes up, as should your conversions.
A landing page is a website page that allows you to capture a visitor's interest through a lead form/web links. A landing page should be targeted to specific keyword traffic - say search engines or web advertising and because it is keyword targeted with an interesting offer you will convert a higher percentage of your website visitors into leads with which you can follow up.
Forrester research has pointed to the fact that web pages/landing pages with video have a 50 percent better chance than text pages alone of showing up on the first page of Google search results.Visitors will reward video content (humor, surprise, curiosity) by sharing it with others. But also a highlight to video marketing is the means by which video content can be optimized for search engine visibility.
Learn more here: Landing Page
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